National Change of Address Linkage
National Change of Address Linkage (NCOALink) option is available
only through companies licensed by the Postal Service to
offer this service. The mailer's computerized list is matched
with official Postal Service customer-provided permanent
COA orders received from individuals, families, and businesses
within the past 4 years or 18 months based on the license
acquired. These official records are updated and provided
to NCOALink licensees' weekly or monthly based on the license
acquired. NCOALink system provides mailers with ZIP+4® codes
plus two extra digits for delivery point barcoding. Before
using the list processed through NCOALink, the mailer must
apply the address changes. By using NCOALink prior to mailing,
the mailer greatly reduces the possibility that items sent
by First-Class Mail service will be undeliverable as addressed
(UAA), and that reduces the cost for both the mailer and
the Postal Service for rehandling those mailpieces. The First-Class
Mail discount (for both Presorted and automation rates) is
at least $50 per thousand and can be as high as $95 per thousand.
The NCOALink system also provides mailers with documentation
showing that a list was updated on a given date and that
the Move Update requirements have been met if the address
for which a move is indicated is updated.
Effective Nov. 23, 2008 all mailings qualifying for presorted discount rates
must meet one of the following every 95 days: NCOA, Ancillary Endorsement, Simplified/Occupant/Resident.
Effective Jan. 4, 2010 any mailing not meeting this requirement will be
assessed an additional cost of 7 cents per piece for the entire mailing.
More Than 44 Million Americans Change
Their Addresses Each Year
Many of them are good customers of yours — customers
you value and who are important enough for you to use First-Class
Mail® service. But not all of them told you they moved.
If you want to keep these customers, you have to make sure your mail reaches
them. That’s why it’s good business to update your address lists
The Postal Service is committed to increasing customer value. That’s
one of the key goals of our Transformation Plan. And we’re doing that
by working with customers to make sure databases are updated frequently and
accurately to improve the overall accuracy of address information. But that’s
not all. By analyzing customer business processes, we can identify ways to
help optimize those processes. That’s where Move Update comes in. It’s
one of a number of great ways to help you reach your customers in an efficient
and cost-effective way.
This publication describes the five options for updating addresses on your
mailing list and answers mailers’ commonly asked questions.
Updating Reduces Waste
Every mailpiece, regardless of class, has two things in common: the intended
recipient and the address. When both are accurate and complete, the mailpiece
can be delivered quickly and easily.
If either the recipient has moved or the address is incorrect or missing an
important addressing element, then the mailpiece could become undeliverable-as-addressed
(UAA) mail — a waste of time, effort, and money for both mailers and
the Postal Service.
Contact All Needs Computer for your complete NCOA needs.